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You know what really works in growing an online business?
Growing an Email List of BUYERS!
Why and How? Keep reading.
You are so excited about your new venture online and the products or services you offer. Social media rocks so you gather your promo material and log into Facebook. You can’t wait to share your latest monthly special or that upcoming fitness challenge.
You post, and a few days later you post again... you wait…and keep checking to see if anyone bites…and …. Nothing!
Well, let’s be honest here. Nobody likes to be “sold” to. And, people don’t generally buy something random when they are scrolling through their newsfeed.
Think about the last time you were on your lunch break or sitting down after evening chores, opened up your Facebook or Instagram and saw an ad for some health and fitness product and BOUGHT IT right then and there. Probably not often. Same with most.
They need to KNOW > LIKE > and TRUST before they make a purchase.
It’s quite simple. You offer them something they want or need in exchange for their email. So, when you build a list of people who are highly targeted and the one’s you want to be following you, you continually email them VALUE and they start to KNOW > LIKE > and TRUST you. 😉
Continue to give them valuable information (tips, resources, motivation) then BOOM, they will buy from you.
Email marketing brings prospects, customers and clients directly to you at a very low cost and fits perfectly with social media. With a click of a button you can literally reach thousands of people and this keeps you in the eyes of your audience on a regular basis.
In 2017, global e-mail users amounted to 3.7 billion users. This figure is set to grow to 4.1 billion users in 2021. (Statista)
Email marketing spending in the United States would grow from 2.07 billion U.S. dollars in 2014 to 3.07 billion U.S. dollars in 2019. (Statista)
This type of marketing allows you to keep in touch with your current customers/clients by staying in front of them on a regular basis offering “value” such as motivation, inspiration, education, tips and recipes as well as testimonials or current specials you offer.
"I don’t need an email list because I do health and fitness challenges online and I use my Facebook group. I simply message them on social media!"
YIKES! Remember when Facebook and Instagram were down? Nobody was able to log on for about five hours. But, everyone still received emails! In fact, I was able to contact my audience through the system I use, Mailerlite. I've also used Getresponse for many years and loved them.
“I don’t need to send emails. They probably get a ton of emails per day and they will just delete it without reading it!”
I get it. I really do. I, too, get a ton of emails in my inbox daily, however, I tend to consistently open the emails that provide something that helps me OR that humors me.
So, the secret sauce here is to STAND OUT. Give your tribe information, stories, value that will HELP them, support them and get them to know you and like you.
Then, they will do business with you.Studies show that building a relationship with your current clients or customers will add loyalty and they will most likely continue your service. So, even if they cancel your service or product delivery, by staying in touch, they are most likely to remember you when they are ready to begin your program again or refer your business to others.
YES, they might get a ton of emails in their inbox daily, and they may NOT read your emails every time, BUT if you are giving them value (fitness tips, health articles, motivation and inspiration) on a regular basis, then adding your particular offer (training or products) as well as your direct link to your sales page or site will work like a charm!
It takes people 3-7 times to see an advertisement until a purchase is made!!
People hate to be “sold” to. So, by sending email newsletters to your audience that includes valuable information they look forward to reading, you are staying in the eyes of your “Tribe” and they start to trust you and will more likely will buy from you.
Are you ready to build your list of BUYERS?